Serial Number: http://www.riss.kr/link?id=A106058242

Title: A Study on Representational Aspect of Technical Objects and Objectification in AI Robot Drama

Author: Park, Myung-jin

Journal: Culture and Convergence

Vol: Vol.41 No.1

Pages: 1-30(30)

Published by: The Korean Society of Culture and Convergence

Date: 2019. 

Register Information: KCI

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<Abstract>

The drama <Borg Mam> tells the story of what happens when a top international scientist, Choi, Gobong, creates an AI robot at the request of the nation (or NIS). Borg Mam performs superhuman roles in housework and child care. Borg Mam is a robot that imitates the appearance of Lee Miso, wife of Choi, Gobong, who died during the birth of his son Yul seven years ago. Dodohee, the supreme authority of “Elegance,” a kindergarten secret mothers’ gathering, has already been plotting on the way of the vogue because of the inferiority and hatred in the past and in high school. The parents who mistake the Borg Mam as a human being are depicted as a sort of optical phenomenon- that is, as beings with an anomaly.
The AI robot, Borg Mam, created by a genius scientist is being reproduced more humanly than humans, though it is not human. However, Borg Mam is envious of the appliances and automobiles of Choi, Gobong, even though it is an artificial robot and such feelings are not possible at present. This means that Borg Mam is distant from them even though they are related to home appliances and automobiles through AI. Borg Mam is a child of Choi, Gobong, and she/thar is also Yul's mother. In that sense, Borg Mam appears as an “object” with a confusing identity. The relationship triangle of “Borg Mam/Home, Appliances/Choi, Gobong” is evidence that the drama did not make Borg Mam or Choi, Gobong, an “Ensemble of Technical Objects.”