Abstract                                              

The contemporary life is organised around systems of entertainment. We are scared of boredom. This fear of boredom is not a natural fear in human beings, it began to be experienced with the dawn of modernity. Repetitive, monotonous boredom protects us from external stimuli, this is why consumer capitalism requires its absolute demolition to acquire complete control over the consciousness of its subjects. This control extends beyond product advertisement to social as well as political control.

Keywords: 1) Boredom; 2) Walter Benjamin; 3) Algorithmic Governmentality; 4) Bergson; 5) Fake News