1. 서론

2. 이론적 배경

3. 연구 대상 및 방법

4. 생성형 AI 이미지 생산 과정의 기술적 특성과 인간의 개입

5. 프롬프트 노동의 개념화와 협업적 창의성의 재구성

6. 결론

The rapid proliferation of generative artificial intelligence (AI) is reshaping the landscape of artistic creation, posing new questions regarding the essence of creativity. In this context, this study focuses on the ‘technical contingency’ generated by AI. This contingency does not guarantee artistic value in itself; rather, it is converted into a creative outcome through the repetitive intervention driven by the human creator’s aesthetic discernment. On this basis, the study develops the concept of ‘prompt labor’ to distinguish it from conventional engineering approaches. To prevent conceptual overextension, the core definition is compressed into practices of ‘negotiation’ with algorithmic constraints and ‘critical curation’ to discern value among countless outputs. This study investigates these recursive practices at the level of non-alienated creative assemblage, or assigned to the company that developed and operated it.

 However, such methods have failed to account for the specific pathways through which New Right actors intervened in Tay’s operation, as well as how Internet memes and play culture were appropriated as political resources. Drawing on the concept of the AI assemblage, this study investigates how the New Right’s cultural-political strategy operates through the articulation of heterogeneous elements, including human actors, technological systems, platforms, memes, and cultures of play, which interact and transform one another’s capacities to act. From this perspective, Tay’s hateful utterances are reinterpreted not as accidental algorithmic errors or isolated acts of individual users, but as cultural-political effects produced through the appropriation of Internet cultural forms for the political purposes of the New Right.

 Furthermore, this study argues that Blas and Wyman’s work reveals, through an archival practice that nonlinearly collects and reconfigures Tay’s utterances and incident traces, how these cultural-political strategies and technological conditions interact in the construction of Tay as a political artifact. As a result, rather than treating the Tay incident as an isolated technological event that occurred in 2016, this study reconfigures it as a case in which Internet cultural forms are appropriated as political resources, and the New Right’s cultural-political strategies are transformed and reproduced within new technological environments through the intersection of digital culture and AI technologies. Thus, it proposes an analytical framework for reconsidering the political interventions surrounding contemporary AI technologies, as well as the cultural conditions that enable their development.