Serial Number:  http://www.riss.kr/link?id=A106294565

Title:  Virtual and real, human life and significance in posthuman era

Author: Kim Hui-teak

Journal: Semiotic Inquiry

Vol: 59

Pages: 89-112(24)

Published by: Korean Association for Semiotics Studies

Date: 2019.

Register Information: KCI

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<Abstract>

The purpose of this paper is to examine how human beings put the signification on the virtual and the real in the post-human era. To this purpose, we have used some of the discussions of Roland Barthes and Jean Baudrillard. We have pointed out that Barthes’s arguments should be dealt with in the “Translinguistic” dimension of Emile Benveniste for the purpose of this article. In particular, when Barthes’s theories are viewed in the context of semiotics, his analysis can be considered a practical example of Saussure’s definition of semiotics, ‘a life of signs in social life’ most clearly. Through this, we can see that Barthes’s theories can be applied to the posthuman era. Baudrillard argues for the overthrow of virtual and real. He says that it does not matter what the original referent of the hyperreal is, and it no longer exists anymore. Hyperreal is not real, but now it has become a more obvious reality than reality. We do not meet the imagination in one sense, but experience it in all senses and immerse emotions as if we are facing reality. And the significance of this virtual is not already defined, but it is a personalized experience. It is not just anyone else, or anything that I have experienced before, but a new personal experience that is new every time.